How To Measure & Analyse Media Coverage

April 1, 2019 understanding the process of earned media and measuring the value of your coverage how do you know if your earned media coverage is successful at telling your message? our process for measuring earned media efforts can prove its value to organizations. Go beyond media impressions and measure numbers that really matter. Establish smart objectives for the pr campaign and track kpis and benchmarks that are important to meet your business and communication objectives. How will earned media coverage support this? work through each of the four levels (outputs, outtakes, outcomes, and impacts) and select metrics from our list: real numbers to measure media coverage that can support your smart objectives and align with your business objectives. We have lots of customers that just don’t need a fully fledged media monitoring tool. Many bookmark the urls of their mentions as they discover them via google news or from the person that wrote about them. Then they paste those links into coveragebook. And are ready to measure & showcase their work back to clients. On the other end of the scale we have huge teams that need a solution to consolidate all the mentions they collect across multiple tools. They find